Paul Gardner on Rebranding, Embellishment Trends, and Navigating Print Industry Challenges

In this episode of Printing's Alive, Warren Werbitt and Paul Gardner explore Nuance.Ink's rebranding journey from AlphaGraphics. They discuss the early days of Dscoop, Rastar’s acquisition by Transcontinental, and Xerox’s current challenges. The conversation touches on outsourcing, selling digital embellishments, and transitioning from offset to digital print sales. They also navigate OEM and dealer relationships, print equipment deals, and service contract evolution. Emphasizing print's vital role in everyday life, they highlight the importance of addressing customer pain points and attracting young talent to the industry.

Bill Farquharson on Sales Mastery, AI Trends, and the Future of Print

In this episode of Printing's Alive, Warren Werbitt and Bill Farquharson dive into the intricacies of sales and marketing in the print industry. They discuss the importance of persistence in sales, the value of personal connections, and the role of LinkedIn profiles in effective marketing strategies. Bill shares insights on cold calling, solving business needs, and engaging young employees. The conversation explores modern sales trends, including leveraging AI for lead generation and communication. They also address common mistakes printers make today and the excitement surrounding the future of print. The episode wraps up with free sales tips and resources from Bill.

Paul Stead on Young Talent, Sales Strategies, and Innovations in the Print Industry

In this episode of Printing's Alive, Warren Werbitt and Paul Stead discuss Paul's journey with ASL and his involvement with venture capital, focusing on ConnectPrint. They explore the dynamics between OEMs and dealers in sales, the benefits of dealer networks, and experiences with Xerox Premier Partners. The conversation delves into the integration of Touch7 software and third-party solutions, as well as the Young People in Print initiative in the UK. They emphasize engaging youth in print companies and marketing strategies, highlighting the industry's obsession with equipment. The episode also addresses the importance of persistence in sales, the challenges of modern cold calling, and the value of direct communication.

Jeff Bauer on Print Embellishments and Elevating Client Engagement

In this episode of Printing's Alive, Warren Werbitt and Jeff Bauer explore print embellishments and the challenges of finding local printers with these capabilities. Jeff shares his journey with technologies like Scodix and MGI, and the struggle of contacting OEM representatives. They discuss Takitful's role in bridging industry gaps and the importance of showcasing embellishments to clients. The conversation covers USPS discounts for embellished mail, Jeff's transition from web to print, and the need to educate end users and salespeople. The episode wraps up with insights on networking and presenting new print techniques to clients.

Matt Wolff on the Nostalgia of Tickets, Mental Health in Print, and Finding Joy in Challenges

In this episode of Printing's Alive, Warren Werbitt and Matt Wolff explore the dynamic landscape of ticketing, from the evolution of Ticket Time Machine to the impacts of digital tickets and COVID-19. They discuss the nostalgia of physical tickets and the challenges around exclusive digital ticketing policies, proposing solutions for offering printed tickets. The conversation touches on the market for collectible tickets and the sentimental versus monetary value of collections. They also address industry practices, scalping issues, and legal aspects like Ontario's anti-reselling law. The episode delves into mental health in the print industry, the dual role of AI in support, and the importance of laughter and personal growth through comedy and improv.

Jay Busselle on Innovating Print Culture: Leadership, Mentorship, and Marketing in a Changing Industry

In this episode of Printing's Alive, Warren Werbitt and Jay Busselle discuss the evolving challenges in the print industry, focusing on engaging youth and the impact of figures like Gary Vee. They explore bridging communication gaps, adapting to technological changes, and promoting a positive industry culture. The conversation covers innovative technologies like Nova Glue and Felix Gluer, and the importance of company identity. They also delve into leadership, mentorship, integrating new salespeople, and the role of AI in marketing. The episode concludes with insights on fostering connections and the importance of humor in business.

From Stamps to Space: Ben Glazier on Designing for Stephen Hawking, NASA, and Beyond

In this episode of Printing's Alive, Warren Werbitt and Ben Glazier explore the intersection of print, design, and space exploration. Ben discusses his journey from Xerox connections to designing iconic stamps for Stephen Hawking and NASA, including ones that landed on the moon. They cover the creative process, approval challenges, and collaborations with figures like Nicole Stott. The discussion includes the evolution of stamp usage, digital printing, and printers' roles in client education. Ben highlights the importance of engaging design education and UV printing's potential. The episode wraps up with insights on balancing passion projects with professional work.

Erik Norman on swissQprint, Sustainability, and Innovation in Large Format Printing

In this episode of Printing's Alive, Warren Werbitt is joined by Erik Norman from swissQprint to discuss the company's new facility and their decision to expand amid economic challenges. They delve into the importance of sustainability, critiquing FSC certification and emphasizing LEED certification. The conversation covers managing costs, delivering client value, and enhancing printing with textures and varnish. Erik shares insights on overcoming legacy thinking, engaging young employees, and the impact of young leadership. They also explore building a positive work culture, managing tariffs, and addressing mental health in the industry. The episode concludes with a call for open dialogue and empathy among printers.

Lee Murphy on Signage Industry Insights, Challenges, and Innovations

In this episode of Printing's Alive, Warren Werbitt and Lee Murphy dive into the fascinating world of signage. Lee shares his journey into the signage industry and the variety of projects at Access Signs. They explore the differences between the sign and print industries, discussing steps for obtaining business signage, including permit processes and common challenges. The conversation highlights the importance of signage for businesses, the impact of Chinese manufacturing, and memorable installation experiences. They also touch on automation, labor challenges post-COVID, and future trends in signage. The episode concludes with a discussion on the pride of creating impactful signs and the importance of customer feedback.

NextGen Print: Engaging Youth, Leadership, and the Future of the Industry

In this episode of Printing's Alive, Warren Werbitt is joined by Bryce Poremba and Blake Peterson to delve into the diverse world of print. They discuss the scope and importance of the industry, addressing common misconceptions and the everyday impact of print. The episode highlights the challenges of an aging workforce and the need to attract young talent through engaging strategies and industry events. They explore opportunities presented by new technologies, the role of designers, and the importance of effective marketing. Emphasis is placed on mentorship, leadership, and collaboration among industry associations. The episode concludes with a positive outlook on the print industry's future and a call to involve young voices in shaping its direction.

Sheilae Siagian and Steve Falk on Promoting Print, Engaging Youth, and Building Industry Connections

In this episode of Printing's Alive, Warren Werbitt chats with Sheilae Siagian and Steve Falk about the enduring appeal of print. Sheila shares her passion for hands-on print work and the tactile aspects that draw people to the trade. They discuss print's significance in daily life, Canadian Print Scholarships, and Sheila’s visits to printing facilities. The conversation covers attracting young talent, the role of packaging and print embellishments, and modernizing industry associations. Ideas for engaging the next generation, like a young print party and student print day, are also explored

Empowering Minds: Jessica DeCola on Mental Health, Culture, and Print Innovation

In this episode of Printing's Alive, Warren Werbitt is joined by Jessica DeCola to discuss the Sheet for Brains initiative, emphasizing the importance of mental health in the print industry. They explore strategies for attracting and retaining new talent, the significance of company culture, and managing generational differences. Jessica shares her transition from vendor to printer and the support she receives from her new employer. The conversation highlights the role of social media engagement, particularly LinkedIn, and the emotional impact of Sheet for Brains sessions. The episode concludes with insights into Jessica's new role at Blooming Color, their services, and her passion for her work.

Pressing Issues: Clark Scherer on Offset Challenges and Digital Printing Advancements

In this episode of Printing's Alive, Warren Werbitt and Clark Scherer explore the evolution of the printing industry. They discuss Clark's transition from Komori, the longevity of various presses, and challenges in offset printing. Topics include private equity's impact, offset vs. digital profitability, and digital press lifecycles. They also cover technological advancements, service importance, staffing challenges, and creating a one-stop shop for printing supplies. The episode highlights attracting young talent with AI, social media strategies, sourcing press parts, future digital trends, and cost-effective inventory management.

Mastering the Niche: Vladimir Gendelman on Print Innovation and Company Culture

In this episode of Printing's Alive, Warren Werbitt engages with Vladimir Gendelman, CEO of Company Folders, to explore his journey from computer repair to the print industry, focusing on niche printing's significance. Vladimir shares insights into starting in the folder business, transitioning from outsourcing to insourcing, and the benefits of trade houses. They discuss Company Folders' specialties, geographic reach, and early SEO success. The conversation delves into the impact of AI on customer acquisition and the challenges of rapid growth. They touch on finding market niches, the importance of company culture, and using customer testimonials for marketing. The episode concludes with reflections on business stability and future growth plans.

Navigating Print's Future: Jamie McLennan on Strategy, Innovation, and Building Relationships

In this episode of Printing's Alive, Warren Werbitt sits down with Jamie McLennan to explore his journey from commodity selling to strategic selling in the print industry. They discuss the challenges of print pricing, managing customer expectations, and the importance of building strong customer relationships. Jamie shares insights on training newcomers, embracing new technologies, and the evolution from DMR to Invoke. The conversation touches on the significance of self-marketing, the relevance of 'premium' in print, and trends in paper quality. They delve into the future of print with AI integration, industry challenges, and strategies for engaging younger generations. The episode concludes with a focus on sustainability and the ongoing relevance of print.

Be More Mensch: Building Community with Josh Fineman

In this episode of Printing's Alive, Warren Werbitt and Josh Fineman dive into the origins and philosophy of the Be More Mensch group. They explore what it means to be a "Mensch," focusing on personal growth, integrity, and evolving roles of men. The conversation covers accepting help, community impact, and balancing responsibilities with self-care. They discuss cultural backgrounds, societal pressures, and integrating masculine and feminine aspects. Touching on the emotional impact of movies and meditation benefits, the episode highlights compassion, mental resilience, and technology's influence on mental health, encouraging listeners to seek help and use community resources.

Empowering Print's Future: Bettylyn Krafft on Education, Engagement, and the Phoenix Challenge

In this episode of Printing's Alive, Warren Werbitt chats with Bettylyn Krafft about her journey in the print industry and the impact of the Phoenix Challenge. They discuss differences between high school and college competitions, workforce development challenges, and student engagement. Bettylyn highlights the Phoenix Challenge's unique education program and the importance of industry involvement. They explore creating connections for workforce development, contributions from suppliers, and engaging students with hands-on demonstrations. The episode wraps up with success stories, addressing misconceptions about print, and a call to involve young people in the industry.

Reviving Marketing: Dharminder Biharie on Direct Mail, AI, and the Power of Personal Touch

In this episode of Printing's Alive, Warren Werbitt chats with Dharminder Biharie about his journey in imaging technology, starting at Xerox. They discuss marketing mistakes, the shift to direct mail, and the impact of handwritten letters. Dharminder shares insights from a rubber company case study, exploring sales letter psychology versus metrics-based marketing. They cover AI's effect on marketing, outsourcing sales challenges, and the importance of follow-ups in direct mail. The episode highlights educating young marketers on print's potential, tackling digital fatigue, and innovative business card designs, ending with a call to action.

Selling a Print Business: Kelvin Gage on Negotiations, Emotions, and Lessons Learned

In this episode of Printing's Alive, Warren Werbitt and Kelvin Gage discuss their journeys in the printing industry, focusing on Kelvin's path from starting his business to selling it to Australia's largest print company. They delve into the complexities of deciding to sell, involving external help, and negotiating while maintaining leverage and secrecy. The conversation addresses emotional and family considerations, financial discipline, and business readiness. Kelvin shares insights on creating win-win acquisition deals, managing staff reactions, and the emotional aftermath of selling. They also explore challenges working for the acquiring company, offering advice for potential sellers, and balancing outsourcing with new equipment investments.

Building Trust and Innovation: Mark Stephenson on OEM Partnerships and Printing's Future

In this episode of Printing's Alive, Warren Werbitt is joined by Mark Stephenson from Fuji to delve into the intricacies of OEM partnerships, focusing on trust-building and decision-making. They discuss the challenges and improvements in OEM-printer relationships, marketing strategies, and the reality of supplier infrastructure. The conversation highlights support for small and medium printers, emphasizing sales transparency and customer relations. Mark shares career insights and discusses the industry's evolution, addressing aging and youth engagement. They also explore leadership challenges, the importance of listening to younger voices, and the benefits of trade shows. The episode concludes with a focus on fostering industry unity and a call to action.