Exploring Printing United: Networking, AI, and Trade Show Insights

In this episode of Printing's Alive, Warren Werbitt and guests Mark Pomerantz, Wendy Graves, Joanne Gore, Elisha Kasinskas, Davis Slagle, and Shelby Sapusek explore the significance of attending trade shows like Printing United. They discuss networking, learning opportunities, and the Printing United all-star team. Highlights include the AI Pavilion, Women in Print Alliance, and educational sessions. They also cover the importance of the label and packaging segment, G7 certification, and Student Day. Tips for maximizing trade show experiences, digital embellishment, and AI's role in the industry are shared, emphasizing print's global impact and the value of networking.

From Comics to Car Wraps: Greg Horn on Printing, AI, and the Art of Collaboration

In this episode of Printing's Alive, Warren Werbitt welcomes Greg Horn to discuss his journey in comics and art techniques. Greg shares challenges in printing, color matching, and the internet's impact on comic art. They explore digital tools, preparing for Printing United, and collaborations for printing samples. The conversation shifts to Greg's freelance work, digital challenges, and designing comic book covers. They discuss enhancing prints with special effects, celebrity collaborations, and large format printing. The episode addresses AI's role in art, ethical concerns, and future prospects. Wrapping up, Greg talks about his website, event schedule, and offers discounts for listeners, expressing excitement for Printing United.

The Power of Print Marketing: Insights with Mark Potter of Canvas Magazine

In this episode of Printing's Alive, Warren Werbitt and Mark Potter discuss the launch of Canvas Magazine and Connect Magazine's impact on the print industry. They explore content creation, marketing, and segmentation strategies for printers. The conversation covers the emotional value of print, targeting demographics, and critiquing LinkedIn profiles. They discuss integrating sales and marketing, multilevel selling, and crafting effective elevator pitches. The episode highlights client testimonials, personalized business cards, and building authentic relationships, wrapping up with insights on print opportunities and a call to action.

Embracing Web-to-Print: Insights with Naimish Patel of OnPrintShop

In this episode of Printing's Alive, Warren Werbitt converses with Naimish Patel from OnPrintShop about the evolving role of web-to-print by 2025. They explore the inception of On Print Shop, challenges in the print industry, and the onboarding process. The discussion highlights customer readiness, success rates, and client demographics. Naimish shares customer feedback, success stories, and common complaints while addressing printer adaptation and technology changes post-COVID, including AI. The episode delves into why printers choose OnPrintShop, unique client uses, and marketing strategies in the competitive web-to-print market. The conversation wraps up with insights on evaluating software solutions and upcoming events like Printing United in Orlando.

The Ultimate Life Climb: Kilimanjaro, Transformation, and Personal Growth

In this episode of Printing's Alive, Warren Werbitt is joined by Sean Swarner and Nile Said to discuss their upcoming Ultimate Life Climb. Sean shares his remarkable journey as a cancer survivor, while Nile reflects on his coaching experiences. The conversation delves into Warren's trekking adventures and the cultural and spiritual significance of climbing Kilimanjaro. They explore the transformative nature of the climb, personal growth, and the preparation required for such a journey. The episode also touches on financial and emotional aspects, the impact of reaching the summit, and the importance of self-exploration. It concludes with an invitation and a call to action.

Exploring Printing United 2025: Innovations, Networking, and the Future of Print

In this episode of Printing's Alive, Warren Werbitt, Mark Subers, and Chris Curran delve into the exciting developments at Printing United. They explore the show's new features, its vision, and its significance for printers. The conversation highlights the importance of networking, the AI Pavilion, and engaging young talent in the industry. They discuss the future of print, iLearning initiatives, the new G7 Plus color standard, and sustainability. The episode covers educational sessions, label technology, and strategic business expansion, along with tours and investment in embellishments. It concludes with insights on fostering youth engagement and special events for expo attendees.

Colin Sinclair McDermott on Print Sales, Marketing Insights, and Community Impact

In this episode of Printing's Alive, Warren Werbitt chats with Colin Sinclair McDermott about his print industry journey. They explore Colin's career, lessons from failures, and the importance of integrity. Topics include marketing pitfalls, understanding customers, and collaboration. Colin shares insights on sales strategies, LinkedIn's impact, and direct mail's role. They discuss hiring challenges, digital-print integration, and creative direct mail ideas. The episode also covers charity work, community involvement, and print mastermind groups, ending with Colin's volunteer efforts in Africa and a Kilimanjaro trip teaser.

Rebekah Hughes on Print Legacy, Neurodiversity, and Technology's Role

In this episode of Printing's Alive, Warren Werbitt chats with Rebekah Hughes from Latcham about her unique journey in the print industry and her family's print legacy. They discuss the vital role of print, Latcham's services, and Rebekah's experiences with neurodivergence. She opens up about school and work challenges, language struggles, anxiety management, and AI's role in grammar and organization. They also touch on coping strategies, therapy's importance, understanding neurodiversity, and technology's impact on attention spans. The episode wraps up with reflections and gratitude.

Sherri Langburt on Influencer Packaging, Print Creativity, and BabbleBox's Innovations

In this episode of Printing's Alive, Warren Werbitt chats with Sherri Langburt about the fusion of influencer marketing and print via BabbleBox. They discuss the significance of physical packaging in campaigns, the creative design and printing processes, and the impact of tactile finishes. Sherry offers insights on targeting, ROI for B2B, budgeting, and influencer selection. They also explore personalization, merging digital and physical elements, and case studies like an insurance campaign for new moms. The episode concludes with BabbleBox's offerings, market predictions, and fulfillment challenges.

Tracy Archuleta Breaks Down Embellishments, Sales Tactics, and Today’s Print Hurdles

In this episode of Printing's Alive, Warren Werbitt sits down with Tracy Archuleta to explore her deep experience in the print industry. They dive into the growing role of CRMs, the rise of embellishments, and key considerations for printers looking to invest in finishing equipment. Tracy shares her perspective on market shifts post-COVID, modern sales challenges, and the importance of authentic client interactions. The conversation also touches on creative workflows, ROI analysis, cost negotiations, and using AI to streamline tasks like contract reviews. They wrap up with practical negotiation tips and a call to respect every member of the team.

Christine Yardley on Embellished Print, Sustainability, and Market Strategies

In this episode of Printing's Alive, Warren Werbitt converses with Christine Yardley from Print Panther, delving into her pioneering journey with embellishments in print. They discuss the early adoption of embellishments, their market reach, and the significance of investment in this area. Christine shares insights on her partnership with Konica Minolta and the realities of ROI in embellished printing. The conversation touches on competition's role in pricing, the importance of direct mail, and the value of quality business cards. They also explore digital embellishments, sustainability in digital printing, and the benefits of joining print peer groups. The episode wraps up with reflections on promoting print products using printed materials.

Exploring Print's Future: Insights from Lucy Swanston of Nutshell Creative

In this episode of Printing's Alive, Warren Werbitt engages with Lucy Swanston of Nutshell Creative to delve into her extensive background in the print industry. They discuss the role of trade associations and the Strategic Mailing Partnership in educating providers, and explore marketing and branding strategies within the print sector. The conversation touches on differences between the UK and North American print landscapes, attracting young talent, and evolving trends like high-end catalogs and direct mail. Lucy shares insights on building customer relationships, the impact of embellishments, and her experiences with Cannes Lions. The episode concludes with advice on industry events, marketing, and supporting new talent.

Innovating Print with Mark Geeves: ColorLogic, UV Inkjet, and Business Differentiation

In this episode of Printing's Alive, Warren Werbitt talks with Mark Geeves about the innovations and strategies transforming the print industry. They explore the origins of ColorLogic and its offerings, comparing conventional and digital printing techniques with a focus on embellishments and silver ink usage for color variations. The discussion covers digital embellishments for short runs, cost considerations, and the benefits of UV inkjet printing. Mark shares insights on global customer engagement, marketing strategies, and the importance of business cards. They also discuss Touch7 technology, label press benefits, and strategic planning for print businesses, emphasizing collaboration and differentiation in the industry.

How AI is Transforming Print and Business: Insights with Alex “Northstar” Enache

In this episode of Printing’s Alive, Warren Werbitt sits down with AI strategist Alex “Northstar” Enache to explore how artificial intelligence is reshaping the print industry and empowering small businesses. Discover actionable AI insights, tools that boost productivity and sales, and practical strategies to improve work-life balance and client relationships. Learn how to overcome common AI myths, embrace a data-and-intuition mindset, and prepare your business to be AI-ready. Whether you're a print professional or business leader, this conversation delivers valuable guidance to thrive in an AI-driven future.

Embracing AI and Resilience: Transforming the Printing Industry with Elatia Abate

In this episode of Printing's Alive, Warren Werbitt is joined by futurist Elatia Abate to explore the evolving landscape of the printing industry. They discuss how to balance current strategies with future AI advancements and the importance of embracing change over linear thinking. Reflecting on lessons from COVID, they highlight the value of human interaction and maintaining a positive mindset. The conversation delves into AI's role in communication, emotional intelligence, and ethical considerations. Elatia shares insights on AI conferences and steps for business integration, emphasizing the need for a future-led strategy.

Sales Success in Print: Traits, Tools, and Trends with Bill Farquharson

In this episode of Printing's Alive, Warren Werbitt chats with sales expert Bill Farquharson about the changing landscape of sales in the print industry. Bill highlights key traits for today's successful salespeople, like kindness and authenticity. They discuss managing ineffective salespeople, setting clear expectations, and the strategic use of LinkedIn and AI. The conversation also covers the importance of company support, understanding client needs, and the value of leadership and training. Tune in to explore how to equip sales hires with the right tools and adapt to younger generations in sales.

Integrating Print and Promo: Exploring Opportunities with Tim Andrews from ASI

In this episode of Printing's Alive, Warren Werbitt and Tim Andrews discuss ASI's role in the promotional product space and its partnership with Printing United Alliance. Warren shares his experience as an ASI member, offering insights into integrating promo products into print businesses. They explore industry evolution, quality improvements, and the importance of educating printers. Topics include marketing strategies, dispelling myths, enhancing customer service, the ESP platform, trade shows, and the ROI of quality items. Sustainability trends, tariffs, and the business advantages of promotional products are also highlighted, along with upcoming ASI shows.

Unlocking Profitability in Print: Strategies, Challenges, and Innovations with Nick Gawreluk

In this episode of Printing's Alive, Warren Werbitt chats with Nick Gawreluk from Print Profit about print industry profitability. They discuss traditional vs. modern costing methods, contribution margins, and job profitability. Nick shares his industry challenges, highlighting the significance of sales, pricing strategy, and customer value. They also cover generational leadership, MIS integration, competitive pricing, and collaboration. The episode addresses ROI on equipment, support for small print shops, rising operational costs, and business ethics. Tune in for insights on navigating the evolving print landscape.

Mastering Marketing in Print: Strategies, Pitfalls, and Success Stories

In this episode of Printing’s Alive, Warren Werbitt—The Print Whisperer—is joined by marketing expert Amanda Bronowski to dive deep into marketing strategies tailored for the print industry. Discover Amanda’s journey, the most common marketing mistakes printers make, and why having a marketing playbook is essential for growth. Learn from a real-world case study on how an envelope manufacturer’s missteps in personalization and brand consistency cost them big. The conversation covers actionable, low-cost marketing tactics like targeted direct mail, pro bono community work, and engaging customer demos. They also share insights on leveraging social media, hosting events, and building stronger customer relationships. Packed with practical tips and real success stories, this episode is a must-watch for printers looking to elevate their marketing game. Stay tuned for upcoming segments that dive even deeper into print industry success.

Empowering the Next Generation: How Scholarships Are Shaping the Future of Print

Join Warren Werbitt, Jules Van Sant, and Steve Falk in Episode 20 of Printing’s Alive as they explore the power of scholarships in print education. They discuss Canadian Print Scholarships and Graphics Scholarship Foundation (PGSF) and share personal industry experiences, highlighting strategies to engage youth and dispel misconceptions about print. The conversation delves into HR practices, the impact of modern technology, and the importance of company culture and mentorship. Success stories illustrate the long-term benefits of scholarships, while expert advice emphasizes supporting the next generation. The episode wraps up with insights on student involvement in fundraising and details on scholarship applications.