Cliff Hoinowski on Solar-Powered Signs, Persistence, and Practical Solutions

After almost 30 years in the parking business, Cliff Hoinowski found an overlooked problem: signs that could not be seen were doing nothing. He and Warren Werbitt discuss developing rugged solar-powered illuminated signs, working with print partners, protecting an idea, and learning through costly mistakes. As Cliff says, “Persistence, I think, is the biggest thing that you can have if you want to be successful.”

Dave Crysler on Leadership, Flow, and Print Profitability

Why can every department look busy while cash remains tied up? Dave Kreisler and Warren Werbitt examine the difference between local efficiency and end to end flow, why equipment speed does not solve a bindery bottleneck, and how consistent leadership, honest conversations, and accurate data help print businesses understand their real current state.

Bob Rosen on Building More Profitable Print Companies

Why do some print companies outperform without adding equipment or capabilities? Bob Rosen tells Warren Werbitt that the difference starts with CEOs who focus relentlessly on what matters. They discuss selling value instead of price, setting clear standards, making tough people decisions, tightening shop floor habits, and improving existing processes before investing in new equipment.

Michael Ginley on Design, AI, Print Production, and Building Connected Communities

In this episode of Printing's Alive, Warren Werbitt talks with Michael Ginley about his path through design, print, and entrepreneurship, and the launch of the Connected Designer newsletter. They discuss how AI is changing the designer’s role, with more responsibility for messaging, copy, and marketing. The conversation covers high-volume ad production, training designers in print basics, and working with printers on large magazine runs, paper choices, color matching, and mailing logistics. They also touch on client education, embellishments, networking, remote work, designer communities, and advice for aspiring designers on staying adaptable and prepared for print.

Brian Franz on Building Relationships, Educating Customers, and Print's Role in Branding

In this episode of Printing's Alive, Warren Werbitt and Brian Franz discuss building relationships in the print industry, stressing connections over immediate sales. They explore print's evolving role in the digital age and the importance of understanding customer needs. The conversation covers managing numerous jobs with a small team, the benefits of direct mail, and bridging the age and experience gap among print buyers. They emphasize customer education through plant tours and Warren shares his defining career moment with the Printing's Alive video, highlighting authenticity in business. The episode concludes with insights on effective communication and gratitude.

Mark Pomerantz on Leadership, Sales Wisdom, and Printing United Insights

In this episode of Printing's Alive, Warren Werbitt welcomes Mark Pomerantz to discuss his career journey and the founding of Sales Wisdom. They explore the dynamics of client relationships, leadership, and communication in the print industry, with a focus on attracting and retaining young talent. The conversation highlights the importance of mentorship and personal reflections on leadership. The episode also covers the significance of attending industry events like Printing United, offering insights into maximizing business trips, networking, and educational opportunities at trade shows. They delve into the benefits of participation for young professionals and spotlight the AI Pavilion at the upcoming Printing United event.

Aaron Montgomery on AI, Print Business Success, and Purpose Plus Profit Strategies

In this episode of Printing's Alive, Warren Werbitt and Aaron Montgomery discuss the evolving role of print across various industries and the challenges faced by small print shops. They explore the benefits of leveraging AI for tasks like podcast transcription and book creation, and emphasize the value of collaboration over competition. The conversation delves into the importance of understanding cost vs. value, joining peer groups, and having a solid business plan. Aaron highlights the Purpose Plus Profit retreat, focusing on adapting business strategies based on feedback. They also touch on managing tasks to avoid overwhelm and the benefits of team-building. The episode concludes with upcoming events at Printing United and a call for listener feedback.

Empowering Young Talent: Bridging Generations in the Print Industry

In this episode of Printing's Alive, Warren Werbitt is joined by Tara Seth and Mackenzie Griffin to explore the evolving landscape of the print industry, particularly concerning young talent. The discussion delves into the challenges young people face entering the industry, such as finding internships and entry-level jobs, and the controversial topic of unpaid internships. They emphasize the importance of structured internships and open communication between generations in the workplace. The conversation also highlights the role of schools and the need for better collaboration with print companies. The episode concludes with ideas to promote young talent, the significance of a strong online presence, and upcoming plans to support the next generation in print.

Shelby Sapusek on Color Management, Print's Vitality, and Inspiring the Next Generation

In this episode of Printing's Alive, Warren Werbitt and Shelby Sapusek from Colorcasters delve into the dynamic world of print and color management. They discuss the significance of industry events like Printing United, the benefits of attending shows, and the shift from virtual to in-person events. The conversation addresses the misconception that "print is dead" and emphasizes print's necessity in business. Shelby shares insights on color management, its complexities, and the challenges of different substrates. They highlight educational initiatives, the influence of industry leaders like Gary Vee, and the excitement of printed products. The episode wraps up with Warren's fishing stories and a nod to the sponsor, Print Solutions Co.

Randy Belham on Life Coaching, Personal Growth, and Lessons from Entrepreneurship

In this episode of Printing's Alive, Warren Werbitt and Randy Belham delve into the intersection of entrepreneurship and life coaching. Randy shares personal hardships and transformative experiences, including living with monks in Thailand. They discuss the qualities of a good coach, the impact of instant gratification, and the importance of relationship building in business. The conversation highlights the nuances between coaching, mentoring, and therapy, and explores common struggles of entrepreneurs. They also touch on communication styles, time management, and the use of AI in task management. The episode concludes with reflections on personal growth and key questions for print business owners.

Mike Philie on Consulting, Leadership, and Evolving the Print Industry

In this episode of Printing's Alive, Warren Werbitt and Mike Philie dive into the intricacies of the print industry, exploring why printing company owners seek Mike's expertise. They discuss the importance of organizational structure, influenced by Mike's sports background, and his unique consulting approach. The conversation highlights challenges owners face, especially when preparing a business for sale, and the significance of processes and procedures. They also touch on the Graphic Arts CEO Forum, peer groups, and maintaining company culture. Topics include hiring youth, owner involvement, customer relations, and the strategic use of consultants. Closing thoughts emphasize available resources and future discussions.

Charity Gibson on Promo Evolution, Sustainability, and Balancing Business with Humanity

In this episode of Printing's Alive, Warren Werbitt and Charity Gibson explore the evolution of promotional products in the print industry. Charity shares her journey to the supplier side and discusses balancing multiple roles. They cover the importance of quality, branding, and effective promo items for relationship building. Topics include sustainability, costs, certifications, and balancing business growth with quality. They also touch on generational differences, AI, and emphasize human interaction, work-life balance, and learning from younger generations. The episode wraps up with reflections on kindness and future industry discussions.

Jason Leonard on Generational Shifts, Customer Engagement, and Innovations in Print

In this episode of Printing's Alive, Warren Werbitt and Jason Leonard explore the importance of customer visits and hands-on experiences in the print industry. They discuss perceptions of uncoated paper, the rise of print embellishments, and generational differences. The duo examines challenges in paper manufacturing, mentoring younger generations, and using social media for engagement. They also cover print sales, paper choices, and digital printing trends, emphasizing collaboration and software integration. The episode highlights communication, print shows, partnerships, and learning from younger generations, along with personal reflections and hobbies.

Paul Gardner on Rebranding, Embellishment Trends, and Navigating Print Industry Challenges

In this episode of Printing's Alive, Warren Werbitt and Paul Gardner explore Nuance.Ink's rebranding journey from AlphaGraphics. They discuss the early days of Dscoop, Rastar’s acquisition by Transcontinental, and Xerox’s current challenges. The conversation touches on outsourcing, selling digital embellishments, and transitioning from offset to digital print sales. They also navigate OEM and dealer relationships, print equipment deals, and service contract evolution. Emphasizing print's vital role in everyday life, they highlight the importance of addressing customer pain points and attracting young talent to the industry.

Bill Farquharson on Sales Mastery, AI Trends, and the Future of Print

In this episode of Printing's Alive, Warren Werbitt and Bill Farquharson dive into the intricacies of sales and marketing in the print industry. They discuss the importance of persistence in sales, the value of personal connections, and the role of LinkedIn profiles in effective marketing strategies. Bill shares insights on cold calling, solving business needs, and engaging young employees. The conversation explores modern sales trends, including leveraging AI for lead generation and communication. They also address common mistakes printers make today and the excitement surrounding the future of print. The episode wraps up with free sales tips and resources from Bill.

Paul Stead on Young Talent, Sales Strategies, and Innovations in the Print Industry

In this episode of Printing's Alive, Warren Werbitt and Paul Stead discuss Paul's journey with ASL and his involvement with venture capital, focusing on ConnectPrint. They explore the dynamics between OEMs and dealers in sales, the benefits of dealer networks, and experiences with Xerox Premier Partners. The conversation delves into the integration of Touch7 software and third-party solutions, as well as the Young People in Print initiative in the UK. They emphasize engaging youth in print companies and marketing strategies, highlighting the industry's obsession with equipment. The episode also addresses the importance of persistence in sales, the challenges of modern cold calling, and the value of direct communication.

Jeff Bauer on Print Embellishments and Elevating Client Engagement

In this episode of Printing's Alive, Warren Werbitt and Jeff Bauer explore print embellishments and the challenges of finding local printers with these capabilities. Jeff shares his journey with technologies like Scodix and MGI, and the struggle of contacting OEM representatives. They discuss Takitful's role in bridging industry gaps and the importance of showcasing embellishments to clients. The conversation covers USPS discounts for embellished mail, Jeff's transition from web to print, and the need to educate end users and salespeople. The episode wraps up with insights on networking and presenting new print techniques to clients.

Matt Wolff on the Nostalgia of Tickets, Mental Health in Print, and Finding Joy in Challenges

In this episode of Printing's Alive, Warren Werbitt and Matt Wolff explore the dynamic landscape of ticketing, from the evolution of Ticket Time Machine to the impacts of digital tickets and COVID-19. They discuss the nostalgia of physical tickets and the challenges around exclusive digital ticketing policies, proposing solutions for offering printed tickets. The conversation touches on the market for collectible tickets and the sentimental versus monetary value of collections. They also address industry practices, scalping issues, and legal aspects like Ontario's anti-reselling law. The episode delves into mental health in the print industry, the dual role of AI in support, and the importance of laughter and personal growth through comedy and improv.

Jay Busselle on Innovating Print Culture: Leadership, Mentorship, and Marketing in a Changing Industry

In this episode of Printing's Alive, Warren Werbitt and Jay Busselle discuss the evolving challenges in the print industry, focusing on engaging youth and the impact of figures like Gary Vee. They explore bridging communication gaps, adapting to technological changes, and promoting a positive industry culture. The conversation covers innovative technologies like Nova Glue and Felix Gluer, and the importance of company identity. They also delve into leadership, mentorship, integrating new salespeople, and the role of AI in marketing. The episode concludes with insights on fostering connections and the importance of humor in business.

From Stamps to Space: Ben Glazier on Designing for Stephen Hawking, NASA, and Beyond

In this episode of Printing's Alive, Warren Werbitt and Ben Glazier explore the intersection of print, design, and space exploration. Ben discusses his journey from Xerox connections to designing iconic stamps for Stephen Hawking and NASA, including ones that landed on the moon. They cover the creative process, approval challenges, and collaborations with figures like Nicole Stott. The discussion includes the evolution of stamp usage, digital printing, and printers' roles in client education. Ben highlights the importance of engaging design education and UV printing's potential. The episode wraps up with insights on balancing passion projects with professional work.