Navigating the Apparel Printing Revolution: Insights from Davis Slagle of BeeGraphix
In this episode of Printing's Alive, Warren Werbitt is joined by Davis Slagle from BeeGraphix to discuss the company's transformation during COVID and its transition to direct-to-film printing. They explore growth and price competition in the apparel printing market, as well as strategies for market diversification and managing seasonal demand. The conversation delves into BeeGraphix operations, equipment choices, and advice for newcomers to the industry. They highlight the importance of planning and marketing in equipment investments, the benefits of outsourcing, and industry trends from the Printing United expo. The episode concludes with insights on managing high-volume jobs, quality control, technological evolution, and pricing strategies.
Key Points
- Bee Graphics successfully navigated the challenges of COVID-19 by shifting from traditional screen printing to adopting direct-to-film printing technology, significantly expanding their e-commerce presence.
- The apparel printing market is experiencing substantial growth compared to commercial printing, with innovations such as AI and automation poised to further transform the industry.
- Maintaining a diverse customer base and avoiding over-reliance on any single market segment has been key to Bee Graphics' resilience and consistent performance.
Chapters
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| 44:01 |
Transcript
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