Embracing Web-to-Print: Insights with Naimish Patel of OnPrintShop
In this episode of Printing's Alive, Warren Werbitt converses with Naimish Patel from OnPrintShop about the evolving role of web-to-print by 2025. They explore the inception of On Print Shop, challenges in the print industry, and the onboarding process. The discussion highlights customer readiness, success rates, and client demographics. Naimish shares customer feedback, success stories, and common complaints while addressing printer adaptation and technology changes post-COVID, including AI. The episode delves into why printers choose OnPrintShop, unique client uses, and marketing strategies in the competitive web-to-print market. The conversation wraps up with insights on evaluating software solutions and upcoming events like Printing United in Orlando.
Key Points
- Web-to-print solutions provide significant time-saving benefits for SMEs by automating repetitive tasks like estimation, customer servicing, and order management.
- Properly implemented web-to-print systems can help printers expand their market reach, manage a higher volume of orders, and maintain efficient operations without increasing staff.
- The successful adoption of web-to-print technology often hinges on having a clear execution strategy and the necessary data ready for integration, highlighting the importance of preparation and ongoing support.
Chapters
| 0:00 | |
| 0:32 | |
| 3:12 | |
| 11:02 | |
| 14:29 | |
| 20:09 | |
| 28:04 | |
| 34:52 | |
| 40:24 | |
| 47:43 | |
| 51:54 | |
| 53:17 | |
| 54:01 | |
| 54:40 |
Transcript
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