Reimagining Print's Role: Richard Askam on Industry Challenges, Creativity, and Future Visions
In this episode of Printing's Alive, Warren Werbitt welcomes Richard Askam to discuss the innovative concept of Print Island and its role in connecting the global print industry. They explore common challenges, such as the focus on pricing, and discuss strategies for promoting print in business. The conversation delves into rebranding the print industry, addressing generational communication differences, and media consumption trends. They also touch on hobbies, mental health, creativity, and the evolution of personal brands in modernizing print businesses. The episode highlights engaging younger generations, the success of Print Island, and Warren's vision for the podcast, with insights on personalization, language humor, and marketing strategies.
Key Points
- Print Island aims to bridge the communication gap within the print industry by creating a platform where global voices can share their expertise and innovations.
- The print industry often struggles with external communication, leading to a lack of awareness about its capabilities and value among consumers.
- Emphasizing the importance of business cards and marketing, the conversation highlights how print companies can better promote themselves and the industry as a whole.
Chapters
| 0:00 | |
| 1:04 | |
| 3:23 | |
| 5:20 | |
| 11:01 | |
| 19:31 | |
| 24:23 | |
| 29:40 | |
| 35:20 | |
| 39:52 | |
| 44:53 | |
| 46:07 | |
| 47:33 | |
| 48:04 |
Transcript
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