Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Exploring Creativity in Print: Doug Laxdal on Unique Projects and Innovative Techniques
In this episode of Printing's Alive, Warren Werbitt is joined by Doug Laxdal to explore the fascinating world of print. They discuss the origin of The Gas Company's name and its award-winning history, Doug's journey into bookbinding, and the company's unique services. The conversation touches on maintaining client relationships and innovative projects like the Hellmann's Garlic Aioli and the "Unburnable Book" for Margaret Atwood's Handmaid's Tale. They delve into budgeting and shipping challenges, high-stakes architectural jobs, and creative print solutions. The episode concludes with a focus on the importance of creativity and a commitment to exploring diverse topics in future episodes.
Key Points
- Doug Laxdal's innovative approach to print projects includes using unique materials and techniques, such as garlic ink and hydrochromic ink, to create unforgettable and award-winning products.
- The Gaz Company excels in producing high-quality, custom-made print pieces for clients in various industries, including advertising, architecture, and art galleries, by focusing on creative solutions and exceptional craftsmanship.
- By maintaining a niche focus on bespoke and challenging print projects, Doug's company sets itself apart from traditional printing businesses, allowing for a sustainable business model that prioritizes quality and customer satisfaction over volume.
Chapters
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Transcript
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