Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Innovating Print: Chris Minn on Digital Marketing, Automation, and Omni-Channel Strategies
In this episode of Printing's Alive, Warren Werbitt and Chris Minn explore the evolving printing industry. They discuss Print United collaboration, strategies for protecting printers, and the challenges of selling print equipment. Warren shares his venture into the t-shirt market via Shopify. Chris, from Digital Ink Agency, emphasizes automation in digital marketing. They also cover maintaining relationships, social media's role, and company culture's impact on print businesses. The episode highlights omni-channel strategies, promotional merchandise, and introduces the Print Island platform, celebrating industry unsung heroes.
Key Points
- Print businesses should explore how they can diversify their offerings, including entering new markets like apparel or leveraging print on demand.
- Effective marketing, including direct mail campaigns, can significantly enhance customer engagement and demonstrate the value of print to clients.
- Building strong relationships through face-to-face interactions, personalized communications, and understanding customer needs is essential for long-term success in the printing industry.
Chapters
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Transcript
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