Printing's Alive
Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Warren Werbitt
PodcastAI
PodcastAI

Embracing Automation in Print: Julie Watson on Technology, Innovation, and Industry Trends

S1 E47 • Dec 9, 2025 • 58 mins

In this episode of Printing's Alive, Warren Werbitt chats with Julie Watson from Ultimate Tech about the evolving world of printing technology. They delve into imposition, finishing automation, and the challenges of adopting new tech. Topics include attracting younger generations, balancing customization with cost, and overcoming resistance to tech investments. They discuss automation's role during COVID, tackling labor shortages with AI, and solutions for small shops. Warren shares his automation journey, touching on strategic planning, past challenges, and choosing the right software vendor. The episode wraps up with insights on embracing change, capital investment, and the importance of training and vendor support.

Key Points

  • Automation in imposition and finishing can significantly reduce repetitive tasks, allowing staff to focus on more value-added activities and enhancing overall profitability.
  • Smaller print shops can implement entry-level automation solutions for less than the cost of a daily cup of coffee, making it a highly accessible investment that can yield substantial time and cost savings.
  • Engaging with a software vendor that offers robust support, continuous development, and a clear vision for the future is crucial for long-term success in automating print processes.
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