Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
The Power of Print Marketing: Insights with Mark Potter of Canvas Magazine
In this episode of Printing's Alive, Warren Werbitt and Mark Potter discuss the launch of Canvas Magazine and Connect Magazine's impact on the print industry. They explore content creation, marketing, and segmentation strategies for printers. The conversation covers the emotional value of print, targeting demographics, and critiquing LinkedIn profiles. They discuss integrating sales and marketing, multilevel selling, and crafting effective elevator pitches. The episode highlights client testimonials, personalized business cards, and building authentic relationships, wrapping up with insights on print opportunities and a call to action.
Key Points
- Print remains a powerful medium for building authentic connections in a digitally fatigued world.
- Effective marketing in the print industry hinges on segmentation and understanding the specific needs of target verticals.
- Sales success is driven by genuine curiosity and relationship-building, rather than focusing solely on price or immediate returns.
Chapters
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Transcript
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