The Power of Print Marketing: Insights with Mark Potter of Canvas Magazine

In this episode of Printing's Alive, Warren Werbitt and Mark Potter discuss the launch of Canvas Magazine and Connect Magazine's impact on the print industry. They explore content creation, marketing, and segmentation strategies for printers. The conversation covers the emotional value of print, targeting demographics, and critiquing LinkedIn profiles. They discuss integrating sales and marketing, multilevel selling, and crafting effective elevator pitches. The episode highlights client testimonials, personalized business cards, and building authentic relationships, wrapping up with insights on print opportunities and a call to action.