Printing's Alive

Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives

Creativity, Sales, and Leadership in Print: Insights with Aaron Montgomery

S1 E44 • Nov 18, 2025 • 56 mins

In this episode of Printing's Alive, Warren Werbitt welcomes Aaron Montgomery to discuss his podcast journey and Warren's new t-shirt shop concept. They explore the importance of creativity and positivity in t-shirt design, as well as the impact of donations to the Make A Wish Foundation. The conversation shifts to attracting young talent and the significance of training in the print industry. Warren shares insights on client engagement, leadership's impact on team morale, and his early experiences in print. They delve into sales strategies, using humor, and the value of persistence. The episode concludes with reflections on shared interests, the Chinese farmer proverb, and the importance of experiences.

Key Points

Print and apparel decorating industries are converging, allowing experts from traditional print to seamlessly transition into apparel printing.
Building personal connections and leveraging shared interests can significantly enhance business relationships and open new opportunities.
Passion, laughter, and authenticity are crucial for success and can transform interactions, making them more engaging and fruitful.

Speakers

Warren Werbitt

Host • 61%

Aaron Montgomery

Guest • 39%

Chapters

0:00	Introduction of the guest Aaron Montgomery and his podcast
1:18	Warren Werbitt's excitement about his new t-shirt shop and the concept behind it
3:00	Donation to Make A Wish Foundation and Printing United event discussion
4:41	Creativity and positivity in t-shirt design
6:05	Aaron Montgomery reflects on 13 years of podcasting
9:28	Attracting young talent and the importance of training in the print industry
14:31	Warren Werbitt's client engagement approach
18:18	Impact of leadership on team morale
21:19	Understanding personal motivation in the print industry
23:07	Warren Werbitt's start in print and first sales experience
26:22	Sales master class and the art of asking for the order
30:35	Comfort and strategy in sales
34:42	Using humor to connect in the printing industry
39:56	Stress, marketing, and selling in the print industry
43:52	Building connections and being open about challenges
47:24	Shared interests and avoiding judgment in the industry
50:10	Chinese farmer proverb and the value of experiences
52:05	Persistence and learning in sales
54:15	Final thoughts and wrap-up

Transcript

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