Innovative Marketing in Print: Strategies and Stories with Alex Fechner
In this episode of Printing's Alive, delve into creative marketing with a special guest as we explore video marketing highlights and the synergy between direct mail and digital marketing. The discussion emphasizes the importance of authenticity and taking risks, showcasing successful companies that have modernized the printing industry. Discover the impact of generational shifts on digital presence, employee-generated content, and print's role in everyday life. The episode advocates for a national print awareness campaign and provides insights into direct mail strategies, sales training, and engaging content. Personal stories illustrate brand development, relationship building, and a call to action concludes with an invitation for future guests.
Key Points
- Marketing in the printing industry is essential for growth, but many printers struggle with self-promotion despite excelling at it for their clients.
- Utilizing video content and creative marketing strategies can significantly engage both potential customers and employees, fostering a stronger company culture.
- Consistent and multi-channel marketing efforts, including direct mail and digital campaigns, are crucial for staying top-of-mind with prospects and generating meaningful leads.
Chapters
| 0:10 | |
| 0:47 | |
| 7:15 | |
| 10:09 | |
| 13:40 | |
| 26:43 | |
| 31:02 | |
| 35:03 | |
| 39:22 | |
| 41:25 | |
| 47:39 | |
| 51:09 | |
| 57:31 | |
| 59:05 | |
| 1:00:08 |
Transcript
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