Innovative Marketing in Print: Strategies and Stories with Alex Fechner

In this episode of Printing's Alive, delve into creative marketing with a special guest as we explore video marketing highlights and the synergy between direct mail and digital marketing. The discussion emphasizes the importance of authenticity and taking risks, showcasing successful companies that have modernized the printing industry. Discover the impact of generational shifts on digital presence, employee-generated content, and print's role in everyday life. The episode advocates for a national print awareness campaign and provides insights into direct mail strategies, sales training, and engaging content. Personal stories illustrate brand development, relationship building, and a call to action concludes with an invitation for future guests.