Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Behavioral Science, Marketing, and Print Strategies with Gee Ranasinha
In this episode of Printing's Alive, Gee Ranasinha from Kexino explores the intersection of behavioral science and marketing, highlighting the role of emotions and being remarkable in consumer behavior. The discussion covers print's impact in marketing, Super Bowl ad insights, recruitment challenges, and senior-level distrust in marketing. Gee and Warren discuss Hatteras' strategies, industry challenges, and the importance of customer experience, modern equipment, and educating digital-native buyers. They also touch on strategic marketing, sales systems, and proactive action in the print industry, concluding with reflections and advice for print business owners.
Key Points
- Marketing should be viewed as a strategic function that drives sales and not just a support role for promotional activities.
- Understanding customer psychology and emotional drivers is crucial for creating memorable and effective marketing strategies.
- Print companies need to differentiate themselves by focusing on customer problems and solutions rather than just listing equipment and technical capabilities.
Chapters
| 0:00 | |
| 1:14 | |
| 5:55 | |
| 11:02 | |
| 17:07 | |
| 23:24 | |
| 26:08 | |
| 31:00 | |
| 35:46 | |
| 42:43 | |
| 47:25 | |
| 52:46 | |
| 56:12 | |
| 1:00:28 | |
| 1:03:18 | |
| 1:05:24 | |
| 1:07:18 | |
| 1:08:26 | |
| 1:09:40 |
Transcript
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