Behavioral Science, Marketing, and Print Strategies with Gee Ranasinha

In this episode of Printing's Alive, Gee Ranasinha from Kexino explores the intersection of behavioral science and marketing, highlighting the role of emotions and being remarkable in consumer behavior. The discussion covers print's impact in marketing, Super Bowl ad insights, recruitment challenges, and senior-level distrust in marketing. Gee and Warren discuss Hatteras' strategies, industry challenges, and the importance of customer experience, modern equipment, and educating digital-native buyers. They also touch on strategic marketing, sales systems, and proactive action in the print industry, concluding with reflections and advice for print business owners.