Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Kim Woodin on Print Industry Growth and Embracing Print Innovation
In this episode of Printing's Alive, Warren Werbitt chats with Kim Woodin about her journey at Aurora Fastprint. They discuss the role of expos in staff development, the evolution of QR codes, and digital printing at Aurora Fastprint. Topics include overcoming COVID-19 challenges, business growth through networking, and web-to-print solutions with Shopify. They also cover employee engagement, print education, customer service, and company culture. Kim shares insights on financial strategies, technology adoption, and maintaining passion and production optimization in the print industry.
Key Points
- Investing in employees by sending them to trade shows and training sessions not only enhances their skills but also boosts their morale and engagement.
- Effective marketing, including the use of QR codes and personalized thank-you notes, plays a crucial role in connecting with customers and maintaining strong relationships.
- Being actively involved in the community through networking events, board memberships, and local sponsorships can significantly contribute to business growth and local reputation.
Chapters
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Transcript
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