Paul Stead on Young Talent, Sales Strategies, and Innovations in the Print Industry
In this episode of Printing's Alive, Warren Werbitt and Paul Stead discuss Paul's journey with ASL and his involvement with venture capital, focusing on ConnectPrint. They explore the dynamics between OEMs and dealers in sales, the benefits of dealer networks, and experiences with Xerox Premier Partners. The conversation delves into the integration of Touch7 software and third-party solutions, as well as the Young People in Print initiative in the UK. They emphasize engaging youth in print companies and marketing strategies, highlighting the industry's obsession with equipment. The episode also addresses the importance of persistence in sales, the challenges of modern cold calling, and the value of direct communication.
Key Points
- Print companies should focus on highlighting their people and solutions rather than just showcasing equipment in their marketing efforts.
- Young People in Print and Packaging (YPIP) is effectively engaging schools and students to break down barriers and introduce the print industry to new generations.
- Salespeople should prioritize follow-ups and personal connections, as these can often set them apart from competitors and lead to successful deals.
Chapters
| 0:00 | |
| 1:35 | |
| 3:21 | |
| 5:07 | |
| 7:33 | |
| 10:25 | |
| 12:26 | |
| 15:13 | |
| 18:16 | |
| 20:06 | |
| 21:55 | |
| 27:31 | |
| 30:41 | |
| 32:14 | |
| 38:36 | |
| 39:55 | |
| 41:01 | |
| 42:26 | |
| 43:47 | |
| 44:05 | |
| 46:52 | |
| 48:15 | |
| 49:03 | |
| 51:15 | |
| 53:06 | |
| 55:20 | |
| 56:09 | |
| 57:22 | |
| 57:51 |
Transcript
Loading transcript...