Innovating Print with Mark Geeves: ColorLogic, UV Inkjet, and Business Differentiation
In this episode of Printing's Alive, Warren Werbitt talks with Mark Geeves about the innovations and strategies transforming the print industry. They explore the origins of ColorLogic and its offerings, comparing conventional and digital printing techniques with a focus on embellishments and silver ink usage for color variations. The discussion covers digital embellishments for short runs, cost considerations, and the benefits of UV inkjet printing. Mark shares insights on global customer engagement, marketing strategies, and the importance of business cards. They also discuss Touch7 technology, label press benefits, and strategic planning for print businesses, emphasizing collaboration and differentiation in the industry.
Key Points
- ColorLogic offers a systematic approach to working with metallic inks and substrates, enabling designers to create stunning visual effects with just a few mouse clicks.
- Digital embellishments and special effects are increasingly important for brands seeking differentiation, yet they must balance the desire for a "wow factor" with economic feasibility and faster time to market.
- For printers, having a marketing plan and sample books ready before investing in new equipment or technologies is crucial to avoid costly mistakes and ensure a steady revenue stream.
Chapters
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| 1:40 | |
| 3:28 | |
| 10:21 | |
| 12:49 | |
| 17:51 | |
| 24:28 | |
| 25:48 | |
| 30:47 | |
| 33:39 | |
| 41:57 | |
| 45:46 | |
| 48:39 | |
| 51:17 | |
| 52:23 | |
| 54:07 | |
| 55:19 | |
| 56:13 | |
| 57:10 | |
| 59:07 | |
| 1:00:01 |
Transcript
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