Printing's Alive
On this week’s Printing’s Alive podcast, Warren Werbitt and Dave Crysler chat about busy equipment and efficient departments do not always create profitable print businesses. They discuss consistent leadership, rebuilding trust, following the money trail, and making equipment, pricing, and growth decisions based on accurate data and real business needs.
Cliff Hoinowski on Solar-Powered Signs, Persistence, and Practical Solutions
After almost 30 years in the parking business, Cliff Hoinowski found an overlooked problem: signs that could not be seen were doing nothing. He and Warren Werbitt discuss developing rugged solar-powered illuminated signs, working with print partners, protecting an idea, and learning through costly mistakes. As Cliff says, “Persistence, I think, is the biggest thing that you can have if you want to be successful.”
Key Points
- A business can be busy and efficient on the surface while still missing profit if decisions are not grounded in accurate data and real demand.
- Strong leadership means rebuilding trust, following the money trail, and making hard choices based on what the business actually needs rather than what feels comfortable.
- New opportunities often come from solving overlooked problems, but turning an idea into a durable product takes persistence, testing, and a willingness to learn from expensive mistakes.
Chapters
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| 5:07 | |
| 12:20 | |
| 17:14 | |
| 19:19 | |
| 22:29 | |
| 32:15 | |
| 44:58 |
Transcript
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