Christine Yardley on Embellished Print, Sustainability, and Market Strategies
In this episode of Printing's Alive, Warren Werbitt converses with Christine Yardley from Print Panther, delving into her pioneering journey with embellishments in print. They discuss the early adoption of embellishments, their market reach, and the significance of investment in this area. Christine shares insights on her partnership with Konica Minolta and the realities of ROI in embellished printing. The conversation touches on competition's role in pricing, the importance of direct mail, and the value of quality business cards. They also explore digital embellishments, sustainability in digital printing, and the benefits of joining print peer groups. The episode wraps up with reflections on promoting print products using printed materials.
Key Points
- Embellishment in print can significantly enhance a product's perceived value and drive customer engagement, making it a powerful tool for printers looking to grow their business.
- Printers considering investing in embellishment equipment must be prepared to market themselves effectively and understand the full scope of costs and efforts involved to ensure a successful implementation.
- Sustainability in digital print and embellishment is becoming more achievable, with advancements allowing for the recycling of foils and the use of eco-friendly inks, contributing to a more environmentally responsible print industry.
Chapters
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| 1:32 | |
| 3:48 | |
| 7:27 | |
| 10:31 | |
| 13:08 | |
| 17:39 | |
| 24:17 | |
| 27:24 | |
| 33:19 | |
| 41:04 | |
| 44:23 | |
| 49:22 | |
| 52:05 | |
| 55:56 |
Transcript
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