Printing's Alive

Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives

Sheilae Siagian and Steve Falk on Promoting Print, Engaging Youth, and Building Industry Connections

S1 E71 • May 26, 2026 • 52 mins

In this episode of Printing's Alive, Warren Werbitt chats with Sheilae Siagian and Steve Falk about the enduring appeal of print. Sheila shares her passion for hands-on print work and the tactile aspects that draw people to the trade. They discuss print's significance in daily life, Canadian Print Scholarships, and Sheila’s visits to printing facilities. The conversation covers attracting young talent, the role of packaging and print embellishments, and modernizing industry associations. Ideas for engaging the next generation, like a young print party and student print day, are also explored

Key Points

Print is an essential trade offering diverse career opportunities, from hands-on press operation to advanced workflow management.
Innovative printing technologies, such as automation and embellishments, make the industry exciting and continuously evolving.
Engaging young people and promoting print through creative initiatives like student print days and social media can help attract the next generation of print professionals.

Speakers

Warren Werbitt

Host • 55%

Sheila Sigean

Guest • 20%

Steve Falk

Guest • 25%

Chapters

0:00	Introduction, guest introduction, and Sheila's background
2:50	The appeal and tactile aspects of hands-on print work
6:48	Sharing Sheila's videos and online presence
11:05	Overview of the Canadian Print Scholarships
13:32	The importance of print as a trade
16:29	The significance of print in everyday life
18:39	Sheila's visits to various printing facilities
24:23	Canadian print scholarships and supporting organizations
27:48	Developing relationships with Quebec print schools
29:04	Sheila's future career aspirations
32:05	Print school equipment and industry partnerships
35:41	Importance of packaging and print embellishments
37:04	Strategies to attract and engage young talent in print
40:25	Creative ideas for promoting print to younger generations
41:46	Challenges in modernizing print industry associations
42:22	Issues with commission-based sales roles and fair pay
43:42	Upcoming video content and finding a vehicle wrapping expert
45:19	Utilizing social media for promotion
45:31	Ideas for a young print party
46:01	Sponsor: Graphics Canada
48:14	Passing the torch to the next generation
49:20	Proposal for student print day
51:07	Encouragement to promote youth in the print industry

Transcript

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