Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Jay Busselle on Innovating Print Culture: Leadership, Mentorship, and Marketing in a Changing Industry
In this episode of Printing's Alive, Warren Werbitt and Jay Busselle discuss the evolving challenges in the print industry, focusing on engaging youth and the impact of figures like Gary Vee. They explore bridging communication gaps, adapting to technological changes, and promoting a positive industry culture. The conversation covers innovative technologies like Nova Glue and Felix Gluer, and the importance of company identity. They also delve into leadership, mentorship, integrating new salespeople, and the role of AI in marketing. The episode concludes with insights on fostering connections and the importance of humor in business.
Key Points
- The print industry needs to embrace its unique identity and stop trying to fit in by copying others, focusing instead on authenticity and innovation.
- Engaging with younger generations is crucial not only for understanding their perspectives but also for ensuring the continuity and growth of the print industry.
- Building a strong company culture and maintaining open, genuine communication with both employees and clients can significantly enhance business relationships and success.
Chapters
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Transcript
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