Exploring Print's Future: Insights from Lucy Swanston of Nutshell Creative
In this episode of Printing's Alive, Warren Werbitt engages with Lucy Swanston of Nutshell Creative to delve into her extensive background in the print industry. They discuss the role of trade associations and the Strategic Mailing Partnership in educating providers, and explore marketing and branding strategies within the print sector. The conversation touches on differences between the UK and North American print landscapes, attracting young talent, and evolving trends like high-end catalogs and direct mail. Lucy shares insights on building customer relationships, the impact of embellishments, and her experiences with Cannes Lions. The episode concludes with advice on industry events, marketing, and supporting new talent.
Key Points
- Print remains a crucial marketing channel that complements digital strategies and appeals to high-end brands for its tangible, engaging qualities.
- The print industry must better educate and integrate younger generations to sustain its relevance and innovation.
- Agencies and printers should actively participate in industry events and collaborations outside their immediate circles to foster growth and new opportunities.
Chapters
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| 1:09 | |
| 3:37 | |
| 4:39 | |
| 5:32 | |
| 7:12 | |
| 8:29 | |
| 9:45 | |
| 11:08 | |
| 18:02 | |
| 23:33 | |
| 24:38 | |
| 29:32 | |
| 33:01 | |
| 34:07 | |
| 36:04 | |
| 41:51 | |
| 45:19 | |
| 48:26 | |
| 49:25 |
Transcript
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