Printing's Alive

Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives

AI Meets Print: Joanne Gore on Marketing, Sales, and the Future of the Industry

S1 E3 • Feb 4, 2025 • 65 mins

In this episode of Printing's Alive, Joanne Gore shares her passion for print and delves into the challenges of marketing within the industry, particularly in the post-COVID landscape. The discussion covers LinkedIn profile optimization and etiquette for virtual meetings, highlighting the shift towards online buying and networking. The conversation explores LinkedIn strategies alongside the applications of ChatGPT for enhancing sales, automating tasks, and improving communication. The episode also touches on AI's evolving role in business relationships, photography, and content creation. Joanne offers final advice on leveraging AI tools effectively while promoting the enduring relevance of the print industry.

Key Points

Embracing digital strategies and AI can propel the print industry from traditional methods to modern, efficient practices.
Salespeople should leverage tools like LinkedIn and ChatGPT to enhance their productivity and build meaningful relationships with clients.
Understanding your customers' specific needs and communicating effectively through tailored approaches is crucial for success in the evolving print industry.

Speakers

Warren Werbitt

Host • 45%

Joanne Gore

Guest • 55%

Chapters

0:00	Introduction of Joanne Gore and her passion for print
2:22	Challenges in print industry marketing and post-COVID changes
5:28	LinkedIn profiles and Zoom meeting etiquette
10:21	Marketing focus on equipment and understanding customer needs
20:21	Shift to online buying and LinkedIn networking
25:14	Discussion on LinkedIn strategies and ChatGPT applications
30:19	ChatGPT for sales, procrastination, and enhancing emails
37:15	ChatGPT's role in sales and automating office tasks
45:17	Maintaining sales principles and simplifying tasks with AI
47:44	AI tools in business relationships and cautionary advice
49:35	Evolution of AI and promoting authors' books
51:38	AI impact on photography and industry adaptation
54:19	ChatGPT for sales productivity and content accuracy
59:11	AI assistance with RFPs, contracts, and summarization
1:02:43	Final advice and promoting the print industry
1:04:09	Closing comments and future topic invitation

Transcript

Loading transcript...

- / -