Printing's Alive
Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Warren Werbitt
PodcastAI
PodcastAI

Hatteras Printing: Growth, Innovation, and AI with Bill Duerr

S1 E5 • Feb 18, 2025 • 40 mins

In this episode of Printing's Alive, Bill Duerr from Hatteras Printing shares insights into the company's rich history and commitment to customer satisfaction. The conversation delves into the quality standards and technological investments that set Hatteras apart. Bill discusses the challenges of recruiting skilled human labor and the strategies employed to attract both clients and employees. The episode explores innovations in business cards, sustainability efforts, and boosting employee morale. Bill highlights the influence of leadership and emerging industry trends, including AI's role in sales and marketing. The discussion rounds off with tips on maintaining professional relevance and concludes with acknowledgments and book promotion.

Key Points

  • Hatteras Printing's success is driven by continuous reinvestment in technology and a strong focus on customer satisfaction.
  • Sustainability is a complex issue with multiple facets, and balancing environmental responsibility with practical business needs remains a challenge.
  • Building a strong company culture and brand presence helps attract and retain both clients and employees in the competitive printing industry.
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