Mastering Marketing in Print: Strategies, Pitfalls, and Success Stories
In this episode of Printing’s Alive, Warren Werbitt—The Print Whisperer—is joined by marketing expert Amanda Bronowski to dive deep into marketing strategies tailored for the print industry. Discover Amanda’s journey, the most common marketing mistakes printers make, and why having a marketing playbook is essential for growth. Learn from a real-world case study on how an envelope manufacturer’s missteps in personalization and brand consistency cost them big. The conversation covers actionable, low-cost marketing tactics like targeted direct mail, pro bono community work, and engaging customer demos. They also share insights on leveraging social media, hosting events, and building stronger customer relationships. Packed with practical tips and real success stories, this episode is a must-watch for printers looking to elevate their marketing game. Stay tuned for upcoming segments that dive even deeper into print industry success.
Key Points
- Many print companies fail to market themselves effectively despite producing marketing materials for their clients, often due to ignorance or reliance on outdated sales methods.
- Consistent and personalized direct mail campaigns can significantly boost brand recognition and generate leads, while also providing valuable data for case studies and long-term client relationships.
- Involving employees in marketing efforts, such as creating engaging content or participating in charitable activities, can enhance company culture, boost morale, and present a more human side to the business.
Chapters
| 0:00 | |
| 1:17 | |
| 4:22 | |
| 7:23 | |
| 13:13 | |
| 17:35 | |
| 19:48 | |
| 21:33 | |
| 24:03 | |
| 27:57 | |
| 30:25 | |
| 32:17 | |
| 37:19 | |
| 41:33 | |
| 43:02 | |
| 45:16 |
Transcript
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