Printing's Alive

Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives

Shelby Sapusek on Color Management, Print's Vitality, and Inspiring the Next Generation

S1 E86 • Sep 3, 2026 • 45 mins

In this episode of Printing's Alive, Warren Werbitt and Shelby Sapusek from Colorcasters delve into the dynamic world of print and color management. They discuss the significance of industry events like Printing United, the benefits of attending shows, and the shift from virtual to in-person events. The conversation addresses the misconception that "print is dead" and emphasizes print's necessity in business. Shelby shares insights on color management, its complexities, and the challenges of different substrates. They highlight educational initiatives, the influence of industry leaders like Gary Vee, and the excitement of printed products. The episode wraps up with Warren's fishing stories and a nod to the sponsor, Print Solutions Co.

Key Points

Printing United is the largest print industry show of the year, offering a unique opportunity to learn, network, and discover new innovations in the field.
Effective color management is crucial for maintaining consistency and quality across different printing processes, and investing in professional consulting can significantly optimize your workflow.
Educating customers about the importance and versatility of print can help dispel misconceptions and highlight the integral role print plays in various industries.

Speakers

Warren Werbitt

Host • 48%

Shelby Sapusek

Guest • 52%

Chapters

0:00	Introduction and mini podcast series overview
0:31	Guest introduction: Shelby Sapusek from Colorcasters
1:02	Significance of Printing United and industry events
2:31	Value of attending shows and discovering new ideas
4:01	Virtual shows during the pandemic vs in-person events
4:46	Encouraging the next generation in print
5:56	Addressing the "print is dead" misconception
6:28	The necessity of print in business and professions
10:03	Valuing interns and influence of Gary Vee
12:28	The excitement of seeing printed products
13:19	Color management basics and Shelby’s role
14:38	Complexity and challenges in color management
17:13	Limitations of RIP software and OEM integration
21:06	Advanced color management for average printers
24:20	Color accuracy and marketing benefits for brands
28:19	Challenges with different substrates in color management
30:37	Educational initiatives and benefits of Printing United
32:15	Costs and consulting for color management training
39:18	Color management across various printing industries
41:44	Warren’s fishing anecdotes and closing remarks
42:15	Sponsor: Print Solutions Co.

Transcript

Loading transcript...

- / -