Printing's Alive
Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Warren Werbitt
PodcastAI
PodcastAI

Jeroen van Druenen from Jubels on Specialty Printing and Industry Challenges

S1 E6 • Feb 25, 2025 • 54 mins

In this episode of Printing's Alive, Jeroen from Jubels shares their transition from traditional letterpress to digital printing, focusing on specialty binding and papers. Discover marketing strategies, margin nuances, and a high-end custom book project that highlights the luxury print market. Explore the challenges of print buying groups, the value of personal customer interactions, and sustainability practices. Jeroen also discusses the skilled worker shortage, graphic arts education evolution, FSC certification costs, and current print embellishments. The episode wraps up with reflections on passion in print and audience engagement.

Key Points

  • Jubels, a 122-year-old family-owned business in Amsterdam, specializes in high-quality, bespoke book printing and binding while also serving large-scale customers like pharmaceutical companies.
  • The company has embraced sustainability by installing over 400 solar panels, using green wind power, and sourcing FSC-certified and recycled papers, contributing to its eco-friendly operations.
  • Jeroen from Jubels emphasizes the importance of charging for professional advice and project management, advocating for the value of craftsmanship in print and the necessity of educating customers about the complexities and costs involved in high-quality print production.
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