Printing's Alive
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Sustainability, Growth, and Women in Print with Jennifer McConnell
In this episode of Printing's Alive, Jennifer McConnell from Royal Out West discusses her role and the company's innovative printing services, including sustainable sugar sheet paper. She highlights effective marketing strategies and PrintForward's training program, debunking the myth that print is dead. Jennifer explores Royal Out West's growth, investments in equipment, and staff development. She shares advice for women in the industry, discusses company culture, and reflects on family business dynamics. Jennifer emphasizes self-awareness, overcoming adversity, and the power of belief and support, encouraging listener engagement.
Key Points
- Royal Out West stands out in the Canadian print industry by exclusively using a commercial grade of sugar sheet paper, which is tree-free and made from a byproduct of sugarcane refinement.
- Jennifer's positive experience at Royal Out West is attributed to the supportive and collaborative environment fostered by its leadership, Bryce and Chelsea Gieshin, which makes her feel seen and valued.
- Promoting the print industry and fostering supportive company cultures are essential for attracting and retaining talent, as well as for dispelling the myth that print is a dying industry.
Chapters
| 0:00 | |
| 1:26 | |
| 4:46 | |
| 6:29 | |
| 11:35 | |
| 15:04 | |
| 18:21 | |
| 22:02 | |
| 25:13 | |
| 34:48 | |
| 45:57 | |
| 50:05 | |
| 56:21 | |
| 58:05 |
Transcript
Loading transcript...
- / -