Printing's Alive

Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives

Integrating Print and Promo: Exploring Opportunities with Tim Andrews from ASI

S1 E23 • Jun 24, 2025 • 56 mins

In this episode of Printing's Alive, Warren Werbitt and Tim Andrews discuss ASI's role in the promotional product space and its partnership with Printing United Alliance. Warren shares his experience as an ASI member, offering insights into integrating promo products into print businesses. They explore industry evolution, quality improvements, and the importance of educating printers. Topics include marketing strategies, dispelling myths, enhancing customer service, the ESP platform, trade shows, and the ROI of quality items. Sustainability trends, tariffs, and the business advantages of promotional products are also highlighted, along with upcoming ASI shows.

Key Points

The promotional products industry offers a high-margin opportunity with minimal upfront investment, making it a lucrative addition for print businesses.
Understanding and managing client artwork is a crucial skill that gives printers an edge when transitioning into the promotional products space.
Quality and sustainability are increasingly important in the promotional products industry, with clients seeking high-quality, eco-friendly items that reflect positively on their brand.

Speakers

Warren Werbitt

Host • 42%

Tim Andrews

Guest • 58%

Chapters

0:00	Episode introduction with Warren Werbitt and guest
0:46	Role of ASI in the promotional product space and partnership with Printing United Alliance
2:59	Warren’s ASI membership experience and promo product insights
5:16	Integrating promo products into print businesses for added benefits
7:32	Evolution and quality in the promo industry with print integration
9:19	Educating printers on promo industry opportunities
11:27	Marketing strategies for promo products in print businesses
19:43	Dispelling myths about the promo industry for printers
22:25	Enhancing customer service with promotional products
26:01	Simplifying order processes with the ESP platform
27:46	Value of trade shows and educational events for industry professionals
31:16	ASI membership and ESP license bundles
34:54	Incentives for attending ASI trade shows
39:04	Quad Graphics' expansion into promotional products
41:09	Combining promotional products with print services
43:01	Branded apparel's impact on team cohesion and brand image
44:39	ROI of investing in quality promotional items
46:11	Trends in sustainability and transparency within the industry
48:51	Tariffs and their impact on the print industry
52:07	Business advantages of using promotional products
53:35	Announcement of upcoming ASI shows and events
55:06	Encouragement to explore promotional products and closing remarks

Transcript

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