Printing's Alive
On this week’s Printing’s Alive podcast, Warren Werbitt and Dave Crysler chat about busy equipment and efficient departments do not always create profitable print businesses. They discuss consistent leadership, rebuilding trust, following the money trail, and making equipment, pricing, and growth decisions based on accurate data and real business needs.
Sherri Langburt on Influencer Packaging, Print Creativity, and BabbleBox's Innovations
In this episode of Printing's Alive, Warren Werbitt chats with Sherri Langburt about the fusion of influencer marketing and print via BabbleBox. They discuss the significance of physical packaging in campaigns, the creative design and printing processes, and the impact of tactile finishes. Sherry offers insights on targeting, ROI for B2B, budgeting, and influencer selection. They also explore personalization, merging digital and physical elements, and case studies like an insurance campaign for new moms. The episode concludes with BabbleBox's offerings, market predictions, and fulfillment challenges.
Key Points
- Packaging that tells a story and includes personalized elements can significantly enhance engagement and brand loyalty.
- Micro and nano influencers, while having smaller audiences, often provide higher engagement rates and more authentic connections with their followers.
- The effectiveness of influencer marketing campaigns can be measured not just by sales, but also by engagement metrics such as likes, comments, shares, and saves.
Chapters
| 0:00 | |
| 2:15 | |
| 4:40 | |
| 6:12 | |
| 8:17 | |
| 9:57 | |
| 10:23 | |
| 12:43 | |
| 15:28 | |
| 21:20 | |
| 22:25 | |
| 25:33 | |
| 27:36 | |
| 29:49 | |
| 30:05 | |
| 32:16 | |
| 34:12 | |
| 35:49 | |
| 37:50 | |
| 41:44 | |
| 44:22 |
Transcript
Loading transcript...
- / -