Printing's Alive

Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives

Sherri Langburt on Influencer Packaging, Print Creativity, and BabbleBox's Innovations

S1 E31 • Aug 19, 2025 • 46 mins

In this episode of Printing's Alive, Warren Werbitt chats with Sherri Langburt about the fusion of influencer marketing and print via BabbleBox. They discuss the significance of physical packaging in campaigns, the creative design and printing processes, and the impact of tactile finishes. Sherry offers insights on targeting, ROI for B2B, budgeting, and influencer selection. They also explore personalization, merging digital and physical elements, and case studies like an insurance campaign for new moms. The episode concludes with BabbleBox's offerings, market predictions, and fulfillment challenges.

Key Points

Packaging that tells a story and includes personalized elements can significantly enhance engagement and brand loyalty.
Micro and nano influencers, while having smaller audiences, often provide higher engagement rates and more authentic connections with their followers.
The effectiveness of influencer marketing campaigns can be measured not just by sales, but also by engagement metrics such as likes, comments, shares, and saves.

Speakers

Warren Werbitt

Host • 38%

Sherry Langbert

Guest • 62%

Chapters

0:00	Introduction to guest Sherry Langbert
2:15	Understanding influencer marketing and BabbleBox's solution
4:40	The significance of physical packaging in influencer campaigns
6:12	Creative design and printing processes at BabbleBox
8:17	Enhancing packaging with tactile finishes and special features
9:57	Building relationships with printing partners
10:23	The impact of physical touchpoints versus digital
12:43	Evolution of influencer marketing with social media platforms
15:28	Targeting and ROI in influencer marketing for B2B
21:20	Budgeting for influencer campaigns and packaging
22:25	Selection and vetting process for influencers
25:33	Collaborating on government and creative influencer campaigns
27:36	Personalization and embellishments in influencer packaging
29:49	Merging digital and physical elements in campaigns
30:05	Case study: Insurance campaign for new moms
32:16	Post-campaign follow-up strategies
34:12	BabbleBox's offerings for the print and packaging industry
35:49	Unique and creative items in influencer boxes
37:50	Predictions for the influencer market and BabbleBox's future
41:44	Fulfillment and logistics challenges
44:22	Closing remarks

Transcript

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