Printing's Alive
On this week’s Printing’s Alive podcast, Warren Werbitt and Dave Crysler chat about busy equipment and efficient departments do not always create profitable print businesses. They discuss consistent leadership, rebuilding trust, following the money trail, and making equipment, pricing, and growth decisions based on accurate data and real business needs.
Jeff Bauer on Print Embellishments and Elevating Client Engagement
In this episode of Printing's Alive, Warren Werbitt and Jeff Bauer explore print embellishments and the challenges of finding local printers with these capabilities. Jeff shares his journey with technologies like Scodix and MGI, and the struggle of contacting OEM representatives. They discuss Takitful's role in bridging industry gaps and the importance of showcasing embellishments to clients. The conversation covers USPS discounts for embellished mail, Jeff's transition from web to print, and the need to educate end users and salespeople. The episode wraps up with insights on networking and presenting new print techniques to clients.
Key Points
- Designers often struggle to find local printers with the capabilities to produce embellished prints, highlighting a gap in communication and accessibility within the industry.
- OEMs are failing to respond promptly to inquiries about their embellishment technology, which hinders designers' ability to explore and utilize these advanced printing techniques.
- Platforms like Tactifull provide invaluable resources and education for designers looking to incorporate embellishments, bridging the knowledge gap left by OEMs and printers.
Chapters
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| 0:46 | |
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| 2:33 | |
| 3:29 | |
| 5:51 | |
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| 22:30 | |
| 25:05 | |
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| 30:31 | |
| 32:47 | |
| 34:04 | |
| 35:32 | |
| 37:22 | |
| 39:23 | |
| 41:37 | |
| 43:09 | |
| 44:10 | |
| 45:41 |
Transcript
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