Printing's Alive

Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives

Navigating Print Recruitment: Insights from Dorinda Gibbons on Trends and Strategies

S1 E4 • Feb 11, 2025 • 51 mins

In this episode of Printing's Alive, Dorinda Gibbons from Profile Recruitment sheds light on the intricacies of recruitment in the print and packaging sectors. The discussion navigates the impact of COVID-19 on job market trends, recruitment challenges, and the strategic benefits of using recruiters. Dorinda emphasizes the importance of communication, testing, and retention in recruitment processes, and provides a cost-benefit analysis of recruitment services. The episode also covers hiring Gen Z, diversity trends, and the demand for salespeople, alongside insights into effective onboarding and hiring practices. Dorinda offers advice on recruitment strategies, company culture, and the significance of in-house training.

Key Points

International recruitment for the print and packaging industry is increasingly challenging, especially for roles like service engineers, due to a retiring workforce and shifting job preferences among younger generations.
Companies need to better promote the diverse opportunities within the print industry and adapt their recruitment strategies to attract younger talent, including offering flexible working conditions and emphasizing the technological advancements in the field.
A successful recruitment process involves not only finding the right candidate but also effectively selling the job and the company to them, ensuring a good cultural fit and providing a comprehensive onboarding program to retain new hires.

Speakers

Warren Werbitt

Host • 46%

Dorinda Gibbons

Guest • 54%

Chapters

0:00	Introduction of Dorinda Gibbons and Fauxfire Recruitment
0:30	Dorinda Gibbons' background and recruitment in print and packaging
1:23	Impact of COVID-19 on recruitment and job market trends
3:08	Challenges and strategies in recruiting for the print industry
5:30	Attitudes towards hiring and benefits of using a recruiter
9:34	Communication, testing, and retention in recruitment
11:20	Cost-benefit analysis of recruitment services
13:27	Recruitment costs and models discussion
18:02	Print industry reputation and recruitment approaches
19:27	Recruitment differences among company sizes
20:04	Hiring Gen Z and diversity trends in print recruitment
24:30	Demand for salespeople and the importance of client relationships
30:56	Onboarding significance and tips for job seekers
36:33	Employer hiring advice and successful recruitment stories
39:40	Timeframes and offerings in the hiring process
41:56	Company values, culture, and recruitment marketing
46:12	Recruitment strategy planning and future business considerations
48:12	Retaining staff and benefits of in-house training
49:21	Closing thoughts and final remarks
50:04	Call to action and promotion of YouTube channel

Transcript

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