Embracing Automation in Print: Julie Watson on Technology, Innovation, and Industry Trends

In this episode of Printing's Alive, Warren Werbitt chats with Julie Watson from Ultimate Tech about the evolving world of printing technology. They delve into imposition, finishing automation, and the challenges of adopting new tech. Topics include attracting younger generations, balancing customization with cost, and overcoming resistance to tech investments. They discuss automation's role during COVID, tackling labor shortages with AI, and solutions for small shops. Warren shares his automation journey, touching on strategic planning, past challenges, and choosing the right software vendor. The episode wraps up with insights on embracing change, capital investment, and the importance of training and vendor support.