Jason Leonard on Generational Shifts, Customer Engagement, and Innovations in Print

In this episode of Printing's Alive, Warren Werbitt and Jason Leonard explore the importance of customer visits and hands-on experiences in the print industry. They discuss perceptions of uncoated paper, the rise of print embellishments, and generational differences. The duo examines challenges in paper manufacturing, mentoring younger generations, and using social media for engagement. They also cover print sales, paper choices, and digital printing trends, emphasizing collaboration and software integration. The episode highlights communication, print shows, partnerships, and learning from younger generations, along with personal reflections and hobbies.